What is Bulk Mail?

The USPS defines bulk mail broadly as “quantities of commercial mail prepared in large volumes and mailed at reduced postage rates.” In this context, the term is usually used to describe advertising mail. This type of mail can include letters, pamphlets, brochures, and other similar collateral materials. It is mailed to targeted customers on mailing lists in the hope of increasing responses and improving ROI.


Using a service such as Intrade can help you create and print customized bulk mail pieces for a specific audience. This will increase your conversions while lowering the cost per acquisition and overall ROI. Intrade has the ability to print and deliver your bulk mail at 75% lower rates than standard mailing services.

The most popular form of bulk mail is newsletters that share insights, notifications, or guides to customers in a bid to enhance customer experience and increase brand visibility. Similarly, businesses also use bulk mailing to invite customers to events or product launches. These kinds of messages can be a great way to increase footfall at trade exhibitions and press meets, while building brand awareness.

However, it’s essential to keep in mind that if your message is unsolicited or irrelevant to recipients, it may end up being labeled as spam and could be blacklisted by email providers. To avoid this, ensure your bulk email content is relevant to the recipients and always personalize the subject line. You can also try to avoid sending attachments as these tend to raise red flags with recipients and could prompt them to block the sender.

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